Since 1999 Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. The Gumball 3000 Group now operates eight companies with offices in Europe and the United States. The brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million.

 

“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries”†Maximillion Cooper, Founder & CEO, Gumball 3000 Group.

 

Gumball 3000 is known worldwide for our yearly Gumball 3000 Rally, which is frequently featured in the media worldwide and broadcasted on MTV, FOX and on other major networks. The rally is in its simplest description is a 3000-mile drive, with 120 cars participating over eight days with additional events and parties throughout the period. The rally participants are everyone from extreme sports professionals, musicians, royalties to Hollywood stars and businessmen. In previous years we have had the following profiles on board; hip hop legends Snoop Dog and Xzibit, supermodels Rachel Hunter, Caprice and Jodie Kidd, Playboy girls and Hugh Hefner, skateboard legend Tony Hawk and Rob Dyrdek, Bam Margera, Johnny Knoxville and the Jackass guys, Adrien Brody – Oscar Winning Actor, Jensen Button- F1 Driver, actress Darryl Hannah, David Hasselhoff and many more. The 2010 rally will leave from London†on 1st May before taking in Amsterdam, Copenhagen, Stockholm, Boston, Quebec City and Toronto before rounding off in New York seven long days and nights later.

 

Besides the rally, Gumball puts on events year round and 2010 is the year were Gumball will get very involved in drifting and we are currently working on several groundbreaking and cool projects within the industry. Gumball will also get more involved in the skate scene, with our new Gumball 3000 skate team we will attend the main events and competitions. Gumball apparel has grown into a full range clothing brand, which will be available in key streetwear stores in Europe and the US. In 2010 we are proud to present our Spring/Summer collection and Autumn/Winter collection in 2010, and we are excited to launch our limited edition collaborations; our sneaker collab with our main sponsor Puma and Undftd, limited items with Rogue Status, the 2010 Gumball/Nixon watch and phone and laptop covers with Incipio.

 

For more information please visit www.gumball3000.com